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Resume

Work
Experience

2023

Marketing Operations Specialist

  • Enhance demand generation program processes and reporting for effective measurement of marketing spend ROI.

  • Improve marketing automation system efficiency to nurture leads, increase conversion rates, and ensure overall database integrity.

  • Collaborate with content, partner, and sales teams to develop and execute campaigns for awareness, interest, and pipeline growth.

  • Analyze campaign outcomes, extract insights, and present results for informed decision-making.

  • Contribute to new lead generation and nurture existing prospects and customers through demand-generation initiatives.

2022-2023

Digital Marketing Specialist

  • ​Digital strategy development and implementation

  • Collaboration with digital, media, social and account teams

  • Search Engine Marketing campaign development, implementation and ongoing optimization and management

  • Digital ad buying including display, pre-roll, and more

  • Campaign tracking and optimization

  • In-depth, thoughtful analysis and reporting

  • Contribute to account planning & presentations

2021-2022

Marketing Automation Specialist

  • Owned operations of the Automation CRM platform

  • Set up email campaigns, tested for optimization, and deployed 

  • Created audience lists, triggered workflow events, scheduled for automation

  • Analyzed open rate, CTR, and best times for opens. Used data research to make data-driven recommendations to the larger team

  • Built reports for email, website, and app traffic

Education

2021-2022

Old Dominion University | Digital Marketing Bootcamp

This Bootcamp, through a skill-building and developmental approach that emphasizes application-based, incremental learning -prepares participants to transition from the classroom to the digital marketing community with a comprehensive knowledge base for work as Digital Marketing Professionals.

2016 - 2021

University Of Kentukcy | Bachelor's Degree

The business degree in communication taught me how to persuade and negotiate, collaborate with peers, manage and work in teams, connect with customers, and influence business success through writing, public speaking, and other forms of communication.

Skills
& Expertise

  • Digital Marketing
  • Marketing Strategy
  • Google Ad Optimization
  • Analytics 
  • Performance Analysis
  • Email Marketing
  • Marketing Automation
  • Copywriting
  • Chatgpt prompt engineering 
  • Facebook Ads
  • Instagram Ads
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